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WHAT REALLY IS DIGITAL MARKETING?

digital marketing, internet marketing, marketing

Digital marketing or online marketing has become more rampant these days with the increased use of the internet and this has greatly influenced the rate at which people interact with businesses.

Digital marketing as the name indicates is a marketing component which is digital.

Digital marketing in simple terms

Digital marketing refers to any online marketing efforts or resources that helps promote your business to people and influence them to buy. Digital marketing makes use of the internet and online based digital technologies like smartphones, computers and other digital media.

Digital marketing may be; Email marketing, blogging, social media marketing and pay-per-click advertising.

 Some digital marketing resources includes;

*social media pages

*online products like interactive contents

*video content

*blogposts

*infographics

*logos

*your website

*testimonials

Basically, digital marketing resources are those online tools that can be used to achieve increased awareness of a business. Almost anything that can be used online is a digital marketing resource.

Some Digital marketing strategies:

There are so many ways to promote your business online, below is some of the ways to do that.

  • Pay per click advertising whereby you pay for every user who clicks on an ad. Example is Facebook ads, Instagram ads, google AdWords {powered by google- they allow you to run text ads on their search engine results pages(SERPs)}.
  • Search engine optimization(SEO) entails increasing the visibility of your website or web page to users of a web search engine through growing the quality and quantity of your website’s traffic. This is usually the alternative when you don’t want to pay for search engine results pages.
  • Email marketing is the oldest type of digital marketing. Contents which is aimed at promoting a particular event is highlighted in emails.
  • Content marketing involves use of blogposts, videos, infographics, eBooks, etc. to increase awareness of a business and change leads into reliable customers for the business.
  • Social media marketing: this works like the SEO. It is the free and organic way of marketing your business through your social media platform.
  • Affiliate marketing involves paying another person to promote your business on their website or social media handles. Example is paying social media influencers to promote your business to their huge followers’ base.

NOTE: certain types of digital marketing seems to benefit certain types of businesses over the other.

*for business to consumer companies- social media marketing is a great option for them since their aim is basically to promote their products or services to potential customers who might not know that their business exists.

*for business to business companies- paid search is the great option for them because they have a specific type of customers who they target and social media will not necessarily be a useful tool in reaching such customers.

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