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SEARCH ENGINE OPTIMIZATION

seo, web, marketing

Every day comes with the emergence of new information, new ideas, new innovations and with it is also the increased need to share and access it. With the increased popularity of the internet, the solutions to these needs are just in our fingertips- we only have to open our web search engine.

Search engine optimization(SEO) simply means sharing your ideas, information online in a unique way so that it could be the most accessible when people feel the need to satisfy their inquisition. By most accessible- I mean the first solution they will encounter whenever they embark on knowledge quest about a particular issue online.

SEO requires great level of time, knowledge and commitment. If you really want to be the first, then you’ve to put in work into being the best and stand out from other sources of information.

WHAT IS SEO?

SEO is the process of growing quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Online experience mainly begins in search engines like google and people are less likely to click the ‘next page’ option in a google search results- this is why SEO is important. SEO helps in positioning your website/platform in the first page of a search engine’s result for a particular query.

Understanding how SEO works will facilitate ease of increasing your visibility in search results.

SEO tactics can be classified into two:

  • On-page SEO
  • Off-page SEO

Just as indicated by their names- these tactics can happen on-page (on your website) or off-page (off your website).

The two tactics target is to make your website friendlier and trustworthy to users and search engines. When ‘search engine crawlers’ see how friendly your website is to them and users, it increases the chances that your site will rank well in different searches.

Search engines uses many elements to produce search results, which means a lot of different factors influences your rank in search results.

HOW DOES SEO REALLY WORK?

Search engines has analytical tools that collects informations about your website to aid them in determining easily which rank your website falls under. They collect things like page speed, title tags, social signals, internal linking, backlinks, and so on.

As I have already stated, search engines uses many elements to determine the ranking of  a website. There are both on-page factors and off-page factors that influences how well your website is optimized and therefore how well it ranks.

The on-page factors happens on your page. Examples of on-page factors includes;

Title tags

Image alt tags

Internal linking

Content site speed

Page URLs

Off-page factors are based on the links to your website by other sites.

SEO and search engines

If you don’t want to pay to show up in SERPs then SEO is the best option to try though hard but its totally worth it.

SERPs is search engine results page, it is the page you are delivered to after you enter a search query into a search engine. Generating organic traffic in your website is important to search engines as it is to you. Since you don’t pay for advertising, search engines relies on the quality of the contents on your page, because this is what will prompt users to continue using the search engine so that they can be able to access the quality content that you deliver. Search engine makes money from ads so the more people visit your website, the more opportunity for them to show the ads to greater audience too.

SEO AND DIGITAL MARKETING

When your website optimized and its rank in search engine is high, you have to little to worry about advertising your products/services to your target audience. when target audience visit search engines to search for solutions to their needs which matches the services you provide, your website will come up first. Basically your website is the first solution to their needs that they will encounter when making inquiries on search engines.

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