When you market your brand online by creating information about it or about topics related to it, you are engaging in content marketing. Traditional marketing tools like TV commercials, newspaper ads, etc. are becoming less effective with time. Therefore it is important that as a business owner, you be in tune with the changing world.
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Instead of just telling people about your brand, you create contents about that how your brand can solve their needs, why they have such needs that require your brand, how to effectively use your brand, etc.
when you do the latter, people attention will be attracted and focused on your brand.
CONTENT MARKETING is a form of digital marketing that involves the creation, publishing and distribution of contents for a target audience.
IN TODAY’S DIGITIZED WORLD, MARKETING IS IMPOSSIBLE WITHOUT CONTENT.
Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing.
SOME KEY ROLES OF GREAT CONTENTS IN ECOMMERCE (online business)
search engines reward businesses that publish quality, consistent content( Content Marketing institute). SEO Ranking is improved by optimized contents. According to Tech Client, content creation is the most effective SEO technique. In fact, business sites that post consistent blog content have on average of 434% more pages indexed by search engines than those that don’t publish at all. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
Though more pages does not necessarily result in higher traffic, it does give your brand the opportunity to rank for more keywords. For instance, creating blogs on different topics that are relevant to your target audience gives you more chances to rank for the keywords that these target users are searching for on the search engines.
Not to mention, the more content you have on your site, the more reasons you give visitors to stick around. This means a higher on-site time, which can also positively impact your search engine optimization. Google sees time spent on site as one indicator that your site provides valuable content.
2. Positive brand image:
The trust built through the continuous creation and publication of quality contents that address customers needs ultimately increases the trust of customers in your brand thereby creating a positive image of your brand. When your content is engaging, valuable, and shows some level of expertise in certain subject matters related to what your brand has to offer, your readers (customers and leads) starts to think same about your business- expert knowledge, truthful and customer-focused.
Great contents equals to great customer’s trust. It sustains and creates a good relationship between your brand and customers. Great contents sets you apart from your competitors.
3. Content strategy
Great contents matters in all types of digital marketing strategy be it social media marketing, email marketing, pay-per-click advertising, with great contents you can be able to attract and engage your potential customers and also hold their full attention.
4. Inbound marketing:
Content is key to driving inbound traffic and leads. Great contents helps to influence conversion. After reading recommendations on a blog, 61% of online consumers in the U.S then makes a decision to purchase (content marketing institute). Video content can help provide a great ROI and significantly increase conversions, according to 72% of business surveyed (crazyegg).
Great contents helps you connect with your customer. Always include a Call-To-Action telling your readers the next step to take to becoming your paying customer.
WHY CONTENT MARKETING?
Content marketing is a cost-saving form of marketing with a proven result of increased customer-base and customer’s loyalty. Great contents matters in every step of the marketing funnel.