Do you know that the first result page of any query in search engine isn’t randomly selected to be the first and so is the webpages on that first result page?
When you type in a particular query into a search engine (Google, Yahoo, bing, e.t.c), the search engine uses a very complex algorithm to determine which out of the many web pages indexed on that particular query of yours is best to present to you as the first search page.
SEARCH ENGINE OPTIMISATION (SEO) is a digital marketing strategy that deals with how your webpage is ranked in a particular search engine. The internet has made the world easy by putting information on our fingertips. When people are looking for information, services, products, e.t.c they go online to search for it.
Odds are when they search on a particular search engine for this information, they clicked on the first few result presented to them (basically the results on the first page), very few people click on the ‘next page’ of a search engine and even when they do, it is because they did not find their desired results in the first page.
If your site is not properly optimized, your rank in search engine results will below. i.e when people seek out information concerning your type of products or services, your page won’t be among the top result that the search engine will show them in other words you are giving away your prospective customers to other people whose sites are properly optimized.
There are numerous ranking factors used by the search engine algorithm to optimize a website and therefore determine how well it ranks.
Most website owners have limited knowledge about SEO, well below are just 5 basic steps you need to boost your SEO Success.
1. Improve Your Title Tag
Sometimes, eCommerce platforms create default title tags based on your business name or site name resulting in title tags that are often meaningless such as ‘ Lagos…(your site name).
Improve your title tags by asking yourself some basic questions like ‘does my title tag make sense? Is there room for improvement or change entirely? How do I make them more specific? Little changes to the example above could result in “Lagos Beaches” (your site name), as you notice the addition of ‘beaches’ made it more specific and narrowed down.
2.Figure out what your potential customers are searching for and map out keywords.
2. Figure Out What Your Potential Customers Are Searching For And Map Out Keywords.
Try coming up with words or phrases that you think people use commonly when searching for your type of business. Taking the example aforementioned in the first step, if your business is a beach in Lagos, people might probably be searching for your business using keywords like:
- Where to relax in Lagos
- Places to visit in Lagos
- Lagos beaches
- Beaches in Lagos
- Beaches of Lagos
Understand other ways people may be searching for the same thing..e.g
- Cheapest beach in Lagos
- Most popular beach in Lagos
- Beaches close to (a particular place) in Lagos
- Beaches that operate on weekends
Expand your keyword list by looking literally anywhere ( Facebook, LinkedIn, Quora, Reddit, e.t.c). Understand your competition, recognize the points they have over you and improve or implement those points into your business. Determine the keyword you want to use and move to the next step below.
3. Optimize Your Web Page To Your Target Keyword.
Structure and design your page to be captivating to searchers so they can rank that your target keyword and improved user experience. Produce regular and engaging contents that are related to your business ( content marketing is and will always be a valid form of digital marketing). Use short descriptive URLs and create compelling meta titles.
Use the standard HTML format for headers to sectionalize your website’s contents and make the structure of your page more understandable to search engines. Set up schema to improve the appearance of your page in search engines. Also, optimize images on your page to make sense to the search engine.
4. Make sure your website is accessible to both humans and search engines. Then boost the link equity of your site.
Ensure your website is mobile friendly and loads fast- this makes it easy for both search engines (robots) and human. Install SSL certificate to secure your site and also improve your ranking in search engines ( HTTPS is one of the ranking factors used by Google).
Create a sitemap to lay out the full structure of your website hence Making it more accessible. Also, upload a robots.txt files to aid in instructing the search engine crawlers on which part of the site they should and shouldn’t index.
Google advises site owners to build compelling websites that users want to tell their friends about. This content-engagement approach to SEO is Google’s answer to, “How do I get more links ethically?” Link equity is the quantity of high-quality, topically-relevant sites that link to yours. Link equity and contextual relevance are the top two organic ranking factors. Combined, link acquisition and content marketing increase your link equity naturally.
5. Understand Google analytics
Google Analytics helps you to measure your success by keeping an eye on your organic traffic and tracking your ranking.
- If you’re using Google Analytics, you can quickly view your organic traffic by going to:
Acquisition > All Traffic > Channels > Organic Search
- Beware of the “Keyword” dimension, though. No analytics program can accurately track which keywords referred organic search traffic to your site. Only the analytics for each search engine, such as Google Search Console’s Performance report, can do that.
Above are the basic five steps to SEO Success, remember to ask questions from experts and also read up on other SEO related posts.
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